The idea
Naturally powerful, just like you
EQuelle brand Development
Plant-powered Equelle outsmarts hot flashes so you can shine on.
Backed by 20 years of clinical research, Equelle (Pharmavite) is a proprietary plant-derived daily supplement that delivers hormone-free relief from hot flashes and other vexing menopause symptoms. For Equelle’s U.S. launch, we developed the DTC brand’s visual identity, social strategy, and e-commerce touch points from the ground up.
Brand
Equelle (Pharmavite)
Contributions
Art direction, brand strategy, brand design, copywriting, UX/UI design, social strategy
Agency
The Integer Group
Creative impact
On-target
delivery
All creative was completed within an expedited 3-month timeline, achieving zero delay to target brand launch.
Success Factors:Cross-functional collaboration across Account, Creative, UX, and client teams from day one
Frequent WIP check-ins provided transparency to client throughout brand development
Inviting fresh
perspectives
Thought-provoking creative content drove success via channels that welcomed dialogue on tricky topics.
KEY RESULTS:+1k Instagram followers gained organically 60 days post-launch
High social engagement helped secure influencer partnership with Grey’s Anatomy actress, Kate Walsh
Beginnings of
brand love
NPS surveys and other brand sentiment analysis tools showed positive marks across target segments.
KEY RESULTS:87% of unfiltered reviews were 3 stars or above, with 64% of scores claiming perfect 5-star ratings
Social media engagement and online brand mentions also delivered at or above target KPIs
ONWARDS AND UPWARDSOur creative strategy framed menopause as a catalyst for renewed self-care and personal empowerment.
We believe in real solutions for
real women with real symptoms.
We believe that transitions
create opportunities for new beginnings.
We believe that a woman steeped in life is at her peak power and influence.
Balance
Balance
Momentum
Momentum
Dimension
Dimension
Menopause has
entered the chat
We focused Equelle’s social strategy on cultivating community and busting taboos.
Our unapologetic style reinforced approachability, tackling topics like vaginal dryness, night sweats, and mood swings with real stories, science-backed support, and even a joke or two.
