The idea

Urgent pandemic aid for tour & activity businesses 

FAREHARBOR: I WILL Travel Again

When Covid-19 halted tourism, I Will Travel Again answered with heart.

At the onset of the pandemic, FareHarbor (Booking.com) — a booking platform powering 20k+ tour and activity businesses worldwide — quickly actioned a plan to raise funds for clients and competitors alike. Within a matter of days, we crafted a scrappy but heartfelt brand identity and campaign to launch a movement defined by one determined rallying cry: I will travel again.

Brand
FareHarbor (Booking.com)

Role
Creative direction, brand design, copywriting, social strategy

100,000+ experiences.
5,000+ businesses.
One shared promise.

FOR THE LOVE OF TRAVEL

I Will Travel Again touted a win-win proposition: help an impacted business today and have an experience to enjoy post-lockdown.

Our campaign website allowed supporters to explore and purchase digital gift cards to immediately help small businesses across the globe.

We Bike Amsterdam Tours
Zoar Outdoor Adventures
Clearly Tahoe Kayaks
Taylors Falls Scenic Boat Tours

Creative impact

An urgent
call to action

The time-sensitive opportunity required core brand assets to be created and implemented in less than one week.

SUCCESS FACTORS:

  • Agile team leadership balanced existing work with emerging needs

  • Proactive decision making enabled creative fast-tracking

Welcoming
coopetition

Opening site listings to clients and competitors alike led to the largest collection of digital gift cards ever assembled.

KEY RESULTS:

  • 5k+ businesses opted in, with 100k+ experiences across EMEA, APAC, and the Americas

  • +15% FareHarbor lead volume (April–June)

Eliciting
real emotion

All campaign output needed to be sensitive to the moment, balancing crisis support with hope and inspiration.

SUCCESS FACTORS:

  • Ongoing awareness of rapidly shifting business needs 

  • Thoughtful brand storytelling driven from deep audience understanding and appreciation

Staying Social

Our social mix of conversation starters, interactive filters, and business spotlights boosted reach, engagement, and morale.

HAWLEY 
WINERY
SKYDIVE 
VALLARTA

Navigating tourism’s
“new normal”

Throughout the pandemic, we continued to help small businesses face the industry’s shifting climate.

Activations included:

  • B2B video series on how to pivot in-person tours into virtual experiences and offerings

  • Media kit for businesses to directly promote their digital gift cards

  • Weekly emails with health and safety updates, application assistance for government aid, and other timely resources

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